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Barrel-Aged Stout and Selling Out by Josh Noel
Barrel-Aged Stout and Selling Out by Josh Noel













The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned.

Barrel-Aged Stout and Selling Out by Josh Noel

Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. With distribution in two dozen states, two brewpubs and status as one of the twenty biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. In the golden age of light, bland, and cheap beers, John Hall and his son Greg brought European flavors to America.

Barrel-Aged Stout and Selling Out by Josh Noel Barrel-Aged Stout and Selling Out by Josh Noel

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world.















Barrel-Aged Stout and Selling Out by Josh Noel